Would you buy a pair of these kicks?
On Wednesday, Adidas unveiled its latest arrival: Customizable Star Wars-themed sneakers. Starting at a $100 ($60 for kids) price point, you can create your collector's item by choosing an arrangement from various colors, prints, and logos online or through the athletic footwear company's mobile app.
The "mi star wars" line launches just months ahead of the movie release date for the latest franchise installment, "Star Wars: The Force Awakens." It's a clever marketing ploy in several ways. The franchise's fanbase alone is enough proof that the shoes will be a hit.
Here's the link if you want to check it out http://www.adidas.com/us/star_wars