Hot Topic Acquires Her Universe
Last week, it was announced that Hot Topic acquired the geek clothing brand Her Universe. While they have partnered in the past with Marvel and Star Wars collections, this acquisition may mean something entirely different. For one thing, Her Universe will still be a separate brand. Founder Ashley Eckstein will continue to oversee it and merchandise will still be sold at Disneyland, Think Geek, and Torrid. The acquisition will further help Her Universe flourish from when it first sold geeky t-shirts for women six years ago. Not only will they offer more plus size options, but they will debut men’s fashion, and offer their designs in Europe. The best part is that they will be able to have more licenses to other fandoms and expand to more fashion categories.
Are you looking forward to this partnership and what fandoms do you want Her Universe to be a part of?